As a real estate marketer, I was responsible for creating all marketing content for property listings. I would first coordinate a time to deliver our homework (seller) packet to the clients address. If they were selling their home, I would note the areas they felt needed to be addressed before their home would be presentable for market, and additionally would tour the home and determine my own ideas of what I felt needed to be addressed, taking before photos of the property. I would then relay the information to my supervisor.
From there, contractors would be scheduled to complete updates. I would collect the completed homework packets, and once the renovation work was complete would find out the cost of renovations to include in the marketing materials. I would photograph the home, using either a DSLR camera or Matterport Camera. I would then create a virtual tour from the photos, create and update the MRIS listing, set up showingtime, make sure disclosures were properly filled out and upload to the MRIS, schedule agents to host open houses for our listings, create, assemble and deliver marketing materials to the property, put up a for sale sign, push the listing out on TAN (Top Agent Network), Zillow, Trulia, other major real estate websites, our real estate website, and social media.
I would ask agents hosting open houses to track how many people attended the open houses and what visitors said about the property. I would then relay that feedback to the seller. I would also give the seller weekly updates of how their listing performed on social media boosted posts. Once a home would go under contract or sell, I would switch out the sign, remove marketing materials, and update the MRIS listing.
I would sent out a weekly item of value to our client database. This may include a mailing of an evidence of success story, an email of an upcoming event, an email about some home buying or selling advice, a mailing of a new listing in their neighborhood, or have my supervisor give them a call to catch up.